Comments on: Pepsi trial QR codes – more hassle than they’re worth?

By: How to Catch a Customer Using QR Codes | My Blog

How to Catch a Customer Using QR Codes | My Blog — Tue, 17 May 2011 21:57:36 +0000

[...] Pepsi Advertising (Source: http://14sandwiches.com/) [...]

By: Universal_Mind

Universal_Mind — Tue, 22 Mar 2011 19:57:59 +0000

I think QR codes on foreheads would be cool

By: Many teenagers are clueless about QR Codes. Can they ever really take off? | Techno Earth

Wed, 16 Mar 2011 11:57:52 +0000

[...] a small hard tο realize. It’s nοt a nеw problem – іn late 2008 I wrote аbουt a Pepsi campaign thаt wеnt аѕ far аѕ listing [...]

By: RealtyGO

RealtyGO — Tue, 28 Dec 2010 10:58:49 +0000

Great Post! In creating a company that is based on Mobile information delivery using QR Codes and SMS/MMS Text Message technology, our team has faced many of the same challenges expressed in this post; ironically! It is refreshing to see different points of view, outside that of our own within our company. QR Codes are an affordable way to deliver information, however RealtyGO.co has built our software application to include a more challenging and expensive modality which is the SMS Gateway or delivery of information via Text Messaging. The reasoning behind our decision to use both methods (QR Codes / SMS Gateway) to deliver information; is for some of the exact reasons discussed in this post.

Like;
Early Adoption of QR Codes / Software or Apps you may need to download to use QR Codes / General Explanations and "How To's" of QR Codes vs just typing in a URL or Text message a Mobile Listing Code to receive relevant information.

We are confident that the QR Codes will become more common, as they are an affordable way to process and deliver vital consumer information.

Thanks for the great post and the Picture of the Pepsi machine, it was new to us.

http://www.RealtyGO.co

By: Joe

Joe — Wed, 10 Dec 2008 03:01:03 +0000

Hi Isabel
Like you I too picked up a can. However, I already knew what a QR code was so it was a little bit easier for.
The bit I struggle with on is that you say "...if I was curious enough blah blah" but you are actually curious as you have ended up here.
A quick look on the pepsi site does show what you need to do to get a scanner software.

So the fact that you have bothered exploring means you are interested?
Come on admit it you are?

By: Stuart Lambert

Stuart Lambert — Tue, 09 Dec 2008 19:45:56 +0000

No worries. If you want to send me your mobile details then we can look at why you aren't reaching the mobile version from the www address?

Re the 'why mobile only' question there are many answers I could give, but the main one has to be that most consumers don't move as fast as the marketing, the technology or the early adopters. Sometimes its good to take a step back and say 'Stop – look at this' to give everyone the chance to focus.

For many consumers (people in general) something they do on their mobile is very different from something they do on their PC so we are hoping that this promotion will help to bridge the gap.

It seems to be working… people are talking about it!

By: Isabel Joely Black

Isabel Joely Black — Tue, 09 Dec 2008 18:39:07 +0000

Hi,

Speaking purely as a consumer of Pepsi Max (which I am - it fuels my writing habit), I've had no idea what the strange boxes on the cans were. There's no explanation anywhere obvious, and to be honest when I read something that says "Mobile rates apply" I think I'm going to get charged, so I don't bother.

This could be counterproductive. How do you convey to consumers how to use these codes if they aren't early adopters, and if it looks like you might be charged for something? I'm now holding a can, with no instructions to explain how use this symbol, or that I require a special reader on my phone. If I was curious enough to do any exploring, I'd go to pepsi.co.uk - where I get the explanation about QR codes.

Of course, I generally ignore all campaigns of any kind anyway, so my comment might not be that useful! I just thought I'd share the perspective of somebody who drinks the stuff and has been vaguely confused - but not enough to bother exploring.

By: MartinSFP

MartinSFP — Tue, 09 Dec 2008 18:17:25 +0000

Thanks for this Stuart, glad you cleared it up! It didn't work for me but my phone usually loads desktop versions of pages rather then the mobile version which may be why I couldn't get to it.

It still seems strange that it's mobile exclusive content. I'm all for including mobile-accessible versions of sites but when they're exclusively 'mobile' it just seems gimmicky - especially when fast home connections, wifi, 3G dongles and mobile phones means the internet is accessible to many people anywhere at any time.

The mobile may be handiest for most people when they're out and about but that won't be the case for everyone. Why force people to choose?

By: Stuart Lambert

Stuart Lambert — Tue, 09 Dec 2008 18:03:02 +0000

Hi Martin,
If you type the URL into your phone you should be taken to the QR site.

The only time this may not work is on Vodafone as they alter the way the system works. We have a fix for this that will be implimented shortly.

Also - as per the help page, there is a web trigger where you can enter your mobile number and be sent the link.

Just to confirm, no one is being forced to use the QR code. There are 3 ways to get to the site its just that the QR code is most prominent.

Please let me know how you get on with the www address on your handset.

Cheers
Stu

By: MartinSFP

MartinSFP — Mon, 08 Dec 2008 20:38:25 +0000

Hi Stuart, thanks for the comment. Yes there is a URL but it takes you to the main Pepsi site, not to the same content as the QR code. It seems Pepsi are forcing people to use the QR code, even though it might be inconvenient.