Remember that video interview I posted the other day?  The one with Vodafone Live Guy; the UK-touring, social media-advocating, Netbook-touting brand mascot?

Well, straight after that I interviewed Live Guy and his companion on the tour, Alastair Bowers from agency Dare Digital, about some of the thinking behind the campaign. It was interesting to hear a ‘behind the scenes’ perspective on it, rather than just the shiny ‘press release’ side.

So, if you want to hear why Dare and Vodafone went down the social media route to promote the Netbook, head over to the 14sandwiches Podcast page and download it now! The podcast is also available to subscribe to via the iTunes Music Store.