Sunday is a quiet day for blogs. It’s the day of the week you write posts comparing internet startups to sexually transmitted diseases in order to boost traffic. For newspapers, Sunday is generally the biggest day of the week. It’s the day you unveil your agenda-changing stories; scandals, major investigatons and the like.

That is unless you’re UK newspaper The Sunday Express. Having already cut back on staff so much that they’re basically a blog anyway (seriously, last year a plan was unveiled for the journalists to lay out and subedit their own stories – like bloggers), the Sunday Express seems to have no resources to get an original story.

Although it looks like it is, today’s front page story is nothing to do with missing child Madeline McCann. It’s about a missing child who has turned up after 6 years. It might make page 5 or 6 normally but with an front page to fill they’ve tacked on a fake “The McCanns will now have fresh hope” angle and are now shamelessly cashing in on Madeline’s parents. Again.

The Express has never been a particularly good quality paper but they’re looking more and more like a blog desperate for traffic than ever. With job cuts virtually across the board in the newspaper industry we may well see other titles go the same way. The line between newspapers and blogs is being blurred and that can only be a good thing for bloggers.